Report in Consumer Behaviour Essay Example | Topics and Well Written Essays - 500 words

Report in Consumer Behaviour - Essay ExampleBut coming to the festival is not an low-cal task it involves a decision, fair bit of travel, standing in long queues and the determination to stay in a city of music and music winning people.Motivation plays a pivotal role and getting people to the festival (Motivation, Mood and Involvement, n.d). People have different acquired needs and in order to follow through these needs they perform different actions. When a need is un effectled it creates tension and the drive towards the remnant. Similarly, in our case, people who are fond of music have many an(prenominal) unfulfilled needs such as somebody pauperismed to be a singer but could not likewise someone else might want to become a guitarist but cannot due to different reasons. Furthermore, others may have a need to listen to quality music, attend a concert, secure a live performance and feel the excitement of dancing to music with thousands of other music lovers. Therefore, when t hese needs are not fulfilled people crimp to social events such as the Glastonbury festival, to feel better, even if their ultimate goal cannot be reached. They will substitute their ultimate goal with a new goal and hence will feel relieved by accomplishing the newly set goal.As a result, a positive motivation is created towards the goal, i.e. the festival. Similarly, some people may have emotional motives to attend the festival yet others may be pulled towards it due environmental arousal (Schiffman & Kanuk, 2004). This can be explained using the Maslows hierarchy of needs, people have ego and social needs to cater to (Maslow, 1943). Attending the worlds biggest performing arts and music festival may fulfil the ego needs of some die hard music fans. Likewise, others may end up coming to the festival because of their social needs, such as comrade pressure and affection (Maslows Hierarchy, 2009).On the other hand, when the needs of people are not fulfilled