Swot Analysis Foxtel Introduction to Marketing - 1700 Words

FOXTEL SWOT Analysis Introduction to Marketing Assessment 1 (10%) Spotlight – Foxtel (from required text): Read the case – Foxtel – from chapter 2 of the required text.As per the text book: â€Å"Use the information in this Spotlight and any other necessary research to develop a SWOT analysis for Foxtel† 2011 3/18/2011 The SWOT analysis is a method used by organisations as a marketing strategy to better understand and identify positive and negative factors effecting the business, in present and in the future ( Elliott, Rundle-Thiele, Waller, 2010). The purpose of this essay is to develop a SWOT analysis for Foxtel, which is a pay-TV company that was first introduced to the Australian market in October of 1995 (Kim Williams 2009). Foxtel†¦show more content†¦Eg. Australian love to borrow from DVD stores - Advertisement that targets and attracts customers with â€Å" No more late fees with Foxtel†, Never get charged for returning late DVD Don’t have to leave the comfort of your home , latest movies with the press of a button etc Figure 2. SWOT Analysis of Foxtel As described in figure 1, The strengths and weaknesses of the SWOT analysis are internal factors , and can be controlled directly by the organisation. Elliot, Rundle-Thiele, and Waller (2010) describes these strengths and weaknesses as those attributes of the organisation that can help or hinder in achieving its objectives. In figure 2, the strengths portrayed for Foxtel in the SWOT analysis are vast in comparison to it’s weaknesses. In particular, the advertisement campaign has been a strength for Foxtel, despite the global financial crisis, Foxtel was able to successfully ‘sail through the storm’ with the help of a brilliant advertising campaign promising viewers to save money with Foxtel (Simon Canning, 2011) . In contrast, the advertisements are targeted to a specific audience which has left out the aging population of 65 and over, which constitutes 13.5% of the population as at 30 June 2010 (Australian Bureau of Statistics, 2010), this exclusion is a weakn ess in its advertising campaign. In addition to weaknesses, Foxtel hasShow MoreRelatedEntertainment And Media Industry Of Australia2376 Words   |  10 PagesIntroduction: Culture, Entertainment and Media Industry of Australia is one of the bigger industries of Australia. According to Australian Bureau of Statistics, Media Entertainment alone contributed $7.6 Bill to GDP for the year 2008-09 (Cuthbertson 2014). Starting from the advent of TV in 1954, Australian population has developed acute interest in home entertainment. This report is to carry out a product market research for STAN which is a new product to be launched in the market. Industry Insights:Read MoreThe Internal And External Environment Of Di Bella Coffee3733 Words   |  15 PagesDescription 3 PESTEL Analysis 4 Political and Legal 4 Economical 4-5 Socio-Cultural 5-6 Technological 6 Environmental 6-7 Porter ´s Five Forces 7 Bargaining Power of Buyers 8 Bargaining Power of Suppliers 8 Threat of new Entrants 8 Threat of Substitutes 9 Degree of Rivalry 9 Competitor Identification 10 Merlo Coffee 10-11 Vittoria 11 SWOT Analysis 11-12 Marketing Mix Analysis 13 Strategic PositioningRead MoreMonsanto: Better Living Through Genetic Engineering96204 Words   |  385 Pages441 441 CASE STUDIES A summary of the case analysis I N T R O D U C T I O N Preparing an effective case analysis: The full story Hearing with the aid of implanted technology: The case of Cochlearâ„ ¢ – an Australian C A S E O N E high-technology leader Delta Faucet: Global entrepreneurship in an emerging market C A S E T W O DaimlerChrysler: Corporate governance dynamics in a global company C A S E T H R E E Gunns and the greens: Governance issues in Tasmania C A S E F O U R Succeeding in the

Audit in Private and Public Sector Free Essays

Audit in private and public sector * Research problem Private companies have lack of confidence, since they are not sure for property of financial records. Procedures and numbers of company are not reviewed regularly. Most importantly, internal controls are getting poorer, and reliability of financial statements is not attaining progress. We will write a custom essay sample on Audit in Private and Public Sector or any similar topic only for you Order Now In addition, errors on tax payment are influencing the yearly activity of company. All these pitfalls happen as result of ignores of annual audit. Many transactions happen during a year in bank account of private companies. The bank sees all these transaction; however, the responsible body for the money is board members. The main responsibility is to control whether or not funds are used appropriately. Therefore, financial records should be audited regularly. * Purpose of research The research will increase the awareness of financial makers within private companies. Through interviews private companies will see determine what is lacking their companies. Annual tax control by Administration of Taxes is resulting on high amounts of punishment. This happens as result of lack of importance for external and internal control. The effort of research will be seen in changing the current managing method existing in companies. Annual audit expenses take place within companies’ expenses, rather than leaving the biggest place to marketing expenses of company. Not the last but the least, the audit companies will invest to increase the communication with private companies, in order to contribute in proper and right annual financial statements. * Significance of research The audit will determine the need for internal control in company, which increase reliability of financial system in company. The audit contributes to close the financial year properly, and start with a new year. All the misuses of funds and mismanagement of financial system are covered primarily by audit. Most importantly audit prevents issues of becoming bigger in a company, which will negatively affect in upcoming years. The audit program also includes the comparison between actual income and expenses, and budgeted ones. Thus, the further planning of budget is supported by the audit analyses of previous years. Auditor checks some group samples of expenses, whether are approved, valid, and are spent from right category of budget. In addition, auditor checks bank statement of company, and look after high values of transactions, which are completed with printed checks. * Quantitative Research questions and hypotheses 1. How was the effect of entrance of European standards for business operation into Kosovo’s system? H1. It was very confused at the beginning, however with much training and presentations held by Ministry of Economy Finance, it was settled down within company. H2. The European standards could not match with the previous financial system; therefore it took a long time to get adapted by company, and whole staff. . What are the difficulties of implementing audit report recommendations into company? H1. The audit recommendations often are difficult to be implemented within one fiscal year. The recommendations regarding the structure of company, and operation system can take longer time, in order to be implemented. H2. Recommendations are mostly concern of management staff, since they are respo nsible to control the implementation. Most of recommendations are denied by managers, and it takes a long time to verify these recommendations internally. Research design and rationale for its selection The research contains two group studies, the company overview before audit process implementation and overview after audit. Moreover, in statistical analyses two groups will include with a single measurement subject: never audited companies, and rarely audit companies. In this research, the implementation of audit process will be monitored, and the influence of audit findings in management will be measured. There will be some anonymous questions and answers will be asked after the implementation of process. Research methodology and rationale for its selection This study was focused on audit manual of office of general auditor in Kosovo, and aim to see the time by time changes in control method of companies. The designed questionnaire expected to shape the confusion of management, int ernal control, external control, and right financial statements in a company. A detailed questionnaire was designed with an objective to shape the interest of managers to apply annual audit, their management style of expenses, and the effect of errors happening in annual financial statements. The three questions are asked regarding the planning phase and planning documents that effect the beginning phase. Secondly, three questions are used for the percentage of materiality and its usefulness during choosing the number of samples to audit. Also the audit program as main documents for starting the audit phase should be designed according to nature of audited entities. Finally, four questions are designed for the influence of audit findings for correctness of entity further. Be sure to include basic data collection considerations including sampling, population description, data collection procedures and feasibility of data collection. Firstly, the easier access of research is taken as potential population. However, the region and city of location will limit the research. The research will target private companies with over 500,000â‚ ¬ annual turnover, and private companies that have at least 15 employees. Private companies with high annual turnover are not obliged still b y the law to implement annual regular audit, therefore, these companies are the target point to research the effect of annual audit. From this large group of companies, there is a list of some companies that have been punished by Administration of Taxes in Kosovo. Companies in punishment list are obtained by the department of macro business inspectors. These companies are anonymous and will not be published in research paper, since the confidence agreement is signed before obtaining the list. The same criterion is applied to all companies in list, so that all companies are equal opportunity of selection. * Instrument description and validation The inconsistencies within this research are covered by questionnaires, and final draft of audit report. The first part of the instrument includes general information for company’s nature, the quality of financial statements, the experience of employees and management. However, the rest part of the instrument assess final draft report of audit where is presented the current situation of company, the findings that negatively affect financial statements, and recommendations to omit further errors. Statistical analysis methods Method applied to statistical analyses is paired test, since there are two groups to compare for correlation. This method is adaptable since a audit process can be repeated annually to two group of companies: the ones that never applied annual audit, and the ones that rarely applied annual audit. The values of audited companies are possible to be correlated with values of not audited companies. Most importantly, subjects are harmonized before starting colle ction of data’s. The second usable method is linear correlation, in order to measure group X (never audited companies) and group Y (rarely audit companies) for one single subject, and analyze the strength of association. References * Office of General Auditor in Kosovo, Independent Agency, February 2013 * Administration of Taxes in Kosovo, Public Institution, March 2013 * â€Å"MK† Company, Accountant and Audit Services, February 2013 * â€Å"Dili Commerce:† Company, Instruction Services, February 2013 How to cite Audit in Private and Public Sector, Papers

W.E.B. Du Bois, Booker T. Washington and the Origins of the Civil Rights Movement free essay sample

Booker T. Washington’s approach was more appropriate during the time period between 1877 and 1915 than W.E.B. Du Bois solution. Although Dubois’ plan would bring change faster compared to Washington’s, it was much too radical. Washington’s strategy gave more time for whites to get more comfortable with the idea of social equality among blacks. Document A, â€Å"School Enrollment by Race† poorly supports Dubois’ strategy for educating blacks. Not only were there percentages less than 5% of blacks enrolled in school, but there was a lack of teachers willing to teach black students. There was a steady increase in black students enrolled in school from 1860-1920, but it never passed the 50% mark. Although Dubois argued education will empower the black race, he also believed only ten percent of african americans were intelligent enough to cause change, The Negro Race, like all races, is going to be saved by its exceptional men. We will write a custom essay sample on W.E.B. Du Bois, Booker T. Washington and the Origins of the Civil Rights Movement or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The problem of education then, among Negroes, must first of all deal with the Talented Tenth. It is the problem of developing the best of this race that they may guide the Mass away from the contamination and death of the worst. (The Talented Tenth). Washington believed that blacks only needed basic education in order to succeed in the workplace, â€Å"No time is wasted on dead languages or superfluous studies of any kind.(Document G). Washington trained blacks to be skilled factory workers in school,†, after delivering this speech [Atlanta Compromise 1895] black school enrollment had a drastic spike.Document B, â€Å"Illiteracy By Race†, effectively supports Washington’s plan for slow but definite change. from 1890 to 1910, the percentage of black people unable to read decrease from 60% to about 35% in just 20 years. This decrease in illiteracy over time would eventually allow more and more black students to attend college. Over time Booker T. Washington’s strategy for reducing discrimination in education becomes successful.The end of the 19th century and Beginning of the 20th century Was a difficult transition period For African Americans in the US. W..E.B DuBois was born in Massachusetts, growing up DuBois lived in a predominantly white town and attended a predominantly white school. Unlike the south, Dubois’ teachers encouraged his studies as they would any other student. DuBois wasn’t aware of social inequalities in America until he went down south for college. While attending Fisk University, he became victim to Jim Crow laws, unfairness, and injustice. It was then that DuBois knew there must be a change to eliminate the social gap between whites and blacks, especially in the south. Dubois’ childhood/livelihood played a vital part in his methods, strategies, and solutions to ending poverty and discrimination faced by black Americans during this time period. Being education driven, educating seemed to be a huge part of his plans.