Apple Computer, Inc. v. Microsoft Corporation Research Paper

apple Computer, Inc. v. Microsoft Corporation - Research Paper ExampleCurrently, Apple and Microsoft ar worlds steer companies in the computer industry. Microsoft is headed by Bill Gates whereas Apples CEO is Steve Jobs. Many people believe that the competition between these two companies is real the competition between these two charismatic leaders Bill Gates and Steven Jobs. Microsoft succeeded in monopolising the operating system market in the world with the military service of their storied Windows based operating system. On the other hand Apple tried to conquer the global consumer electronics market with the help of diversified products. Apple faced some ups and downs in their history since its introduction. It faced stiff challenges in the 1990s however it was able to bounce back with the help of innovation and change management principles utilise in the organization during the latter periods of 1990s and the at the beginning of the twenty-first century. On the other ha nd, Microsoft has not faced many challenges during their last 35 age of history. However, at present, Microsoft is facing several challenges from companies cargon Apple, Google etc. This paper compares the performances of Apple and Microsoft since their introduction. The first thing we all know is that during 1995-97, Apple lost control of the business concern market. IT managers needed something Apple wasnt able to supply a capable back office system with authentication and management tools. Apple appeared to be ambivalent closely this loss of the business market, and a series of poor CEOs failed to understand the evolution of business requirements and failed to bring clarity to Apples vision (Martellaro, 2006) The battle for dominance between Apple and Microsoft was intensified in 1990s. Apple introduced their Macintosh OS in response to Microsofts Windows in the 90s. However, Apple failed to capture the market whereas Microsoft did succeed in monopolising the operating system market. Apples failure in providing the necessary solutions to the IT managers, opened many opportunities to Microsoft which they accepted with both hands. A series of windows based products like Windows 95, 98, 2000, XP, Vista etc entered the market which helped Microsoft to monopolize the operating system market. Microsoft did everything possible to sustain their monopoly in the operating system market. They have introduced many application software which are compatible only with the Windows operating system. For example, the MS Office package including software like MS word, MS excel, MS power point, MS access etc are compatible only with Windows operating system. Majority of the global computer users were badly in need of this application software and Microsoft was able to maintain their supremacy with the help of these software packages. Another business strategy successfully implemented by Microsoft was their meaningful coaction with Microsoft chip manufacturers and other bu siness associates. For example, Microsoft established business collaboration with Intel, one of the prominent microprocessor manufacture